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BO&MIE

Franchise & development

Born in Paris. Made to go further

BO&MIE is reinventing the French bakery-pâtisserie through iconic products, contemporary places and a brand designed for a new generation.

Become a partner
The BO&MIE Saint-Martin bakery at dusk: lit corner storefront, "Boulangerie créative" signs and customers inside

Why BO&MIE

Since 2017

A brand that grows. And performs

Revenue, growth, locations, countries, teams: the group’s figures at end-2026 measure the road travelled since 2017.

  • 5countries, on three continents
  • 300+people
  • 250K+Instagram followers, French and international accounts combined
  1. Amour³, BO&MIE openwork chocolate cube patterned with the Eiffel Tower, the Pont des Arts, the Moulin Rouge and Montmartre, set on pale stone in raking light

    Recognized by the industry

    Grand Prix de la Pâtisserie de la Ville de Paris 2026

  2. A BO&MIE croissant cut in half on a wooden board: the honeycomb lamination and golden crust, close up

    Loved by customers

    Bakeries regularly ranked among the best-rated in Paris.

    Google & Tripadvisor

  3. Two BO&MIE pastry makers at work, hands in the dough

    Built by great talents

    Chefs from Paris’s palace hotels and great houses.

  4. BO&MIE interior: long oak table, pendant lights and hanging blossom

    Proven internationally

    A model already deployed in Europe, the Middle East and Asia.

The BO&MIE model

From morning to night

Not a traditional bakery. Not a coffee chain.

BO&MIE brings together in one model four worlds that usually live apart.

  • A BO&MIE apricot and cranberry loaf, cut in two on a board, floured and scored crust

    Bakery

    A reason to come back every day.

  • A BO&MIE Madagascar vanilla éclair, vanilla glaze topped with a caramel bar

    Pastry

    Desirability and added value.

  • A BO&MIE Caesar salad in its bowl, breaded chicken, parmesan shavings and cherry tomatoes

    Food

    Lunch and the day’s different eating moments.

  • A BO&MIE iced latte close up, ice cubes and milk swirling through the coffee

    Coffee

    Frequency and experience.

One place. All day. Multiple reasons to come back.

What we bring

Brand, recipes, training

Our expertise Your success.

We bring the brand, the recipes, the methods, the standards, the training and the tools needed to grow BO&MIE. You bring the knowledge of your market and the ability to deploy the concept there.

  1. An iconic product, created and reinvented in-house

    Three BO&MIE Cubes lined up, golden lamination and visible layers
    • Proprietary recipes, 100% made in-house
    • Continuous development by our chefs
    • Seasonal collections and constant innovation
    • Demanding sourcing and selected partners

  2. Craft passed on, teams that perform

    Two BO&MIE bakers, arms folded behind a display of breads and gift boxes, in a bakery of the network
    • Initial and ongoing training, at the Clichy Lab or in your country
    • Operating manuals and quality standards
    • Support at opening and over time
    • A support team dedicated to your growth

  3. A powerful brand, a solid operating model

    Architect’s view of a BO&MIE dining room: wall logo, pale banquettes, round tables and plants
    • A strong, desirable brand identity
    • Architectural concept and customer experience standards
    • Processes, tools and reporting to steer performance
    • Marketing, communication and operational support

Become a partner

Entrepreneurs & groups

Not just franchisees. Local partners

We are looking for entrepreneurs and groups able to build BO&MIE sustainably in their market.

  • The BO&MIE Rivoli storefront in Paris, bright windows and shopfront

    Local expertise

    Deep knowledge of the market, its customers and the best locations.

  • Flour and shards of dark chocolate from above, on a white background

    F&B / retail experience

    Proven operational experience in food and beverage, retail or hospitality.

  • The dining room of the BO&MIE Bastille bakery: neon sign, alcove banquettes and planted walls

    Multi-unit ambition

    The ambition, financial means and organisation to develop several units.

Your market

Paris → your city

Let’s build the next BO&MIE markets.

Tell us about your market, your group and your project. Our development team will answer personally.

Become a partner