Magali Szekula
COO
A lawyer at the Paris public hospitals, in 2015 she decided to change her life — and her trade.
After Ferrandi and several Parisian houses, including La Grande Épicerie, she developed the bread range of the first BO&MIE.
Our story
Two paths. One idea
Two paths, neither of them headed for a bakery. She was a lawyer at the Paris public hospitals; he had just sold the company he founded. In 2015, each decided to start over from scratch — and the two stories crossed at Ferrandi.
2015
Ferrandi
Paris
Two career changes. One shared desire: to imagine a new kind of Parisian bakery.
2017
Jean-François Bandet
CEO
Entrepreneur and founder of Venum, he went looking for a new playing field after selling the company.
He chose gastronomy, and he too went through Ferrandi — in bakery.
Our story
2017
2017
It all begins at Turbigo
The first BO&MIE bakery opens at 18 rue de Turbigo, Paris.
From day one, everything is made in-house. The Raspberry Croissant and the Flan are already part of the adventure. They are still here today.
2020
2020
Thinking bigger
In the middle of the Covid crisis, BO&MIE nonetheless launches the biggest project of its young history: 91 rue de Rivoli, facing the Louvre.
This extraordinary address marks a turning point. BO&MIE is no longer just a neighbourhood bakery: the brand states a new ambition.
2021–2022
2021–2022
Paris is not enough
2021. BO&MIE crosses the French border for the first time, with an opening in Spain.
2022. The BO&MIE book is published by Flammarion. The same year, the New York Roll becomes one of the house’s emblematic creations, before growing into a phenomenon well beyond Paris.
2023–2024
2023–2024
Changing scale. Not our craft
BO&MIE builds, then opens in Clichy a 2,000 m² laboratory — one of the largest dedicated to artisan baking in Paris.
A new tool to produce more, create more and support growth without giving up on made in-house.
At the same time, BO&MIE opens in Saudi Arabia, takes its first steps in travel retail with SSP in Aix-en-Provence, and develops its first corporate spaces with Sodexo.
2025
2025
Recognition
BO&MIE opens its first address in Asia, at Shinsegae in Gangnam, Seoul, and keeps expanding internationally.
At Christmas, BO&MIE partners with Netflix around Stranger Things at Galeries Lafayette.
2026
2026
Accelerating
Kuwait. Riyadh. Two new addresses in Jeddah.
BO&MIE also accelerates in travel retail with two new openings alongside SSP, while the partnership with Sodexo keeps growing.
The same year, the house wins the Grand Prix de la Pâtisserie de la Ville de Paris 2026. The brand now grows across several formats, several markets and several continents.
Today
Today
And this is only the beginning
Paris, Europe, the Middle East, Asia. Growing without industrialising our craft. Creating in Paris. Producing every day. And taking BO&MIE ever further.
We changed scale. Not who we are
Handmade, always.
From day one, our products have been made by our own teams. The Lab let us change scale, not method.
Creative, always.
French classics remain our playground. We respect them, we work them, we reinvent them.
Open to all, always.
From Paris to Seoul, the same idea: demanding products in places that feel alive, open to everyone.
The road travelled
Today
ParisBordeauxAix-en-ProvenceBarcelonaJeddahRiyadhKuwait CitySeoul
- 25+ Locations
- 300+ People
- 3M+ Customers a year
- 400+ Recipes created