BO&MIE and Lavazza sign the Smash Roll for Roland-Garros

In spring 2025, the house teams up with Lavazza, the tournament’s official coffee. From that meeting comes the Smash Roll, a creation developed to go with La Reserva de Tierra, the Italian brand’s fair-trade coffee.

On site, and in two shops

The Smash Roll is served in the tournament’s Lavazza area, but also as a limited edition at Louvre-Rivoli and Montmartre, at BHV Marais and at Drugstore Publicis, throughout the fortnight. Lavazza rounds off the line-up with two iced coffee drinks.

A collaboration, not a logo

The difference lies in what gets produced. Many sports partnerships stop at a poster and a prize draw; this one yielded a recipe, made in our workshops and sold at the counter. It is also what remains once the tournament is over.

The operation extends long-standing work on coffee, which will reach its conclusion the following year with Coutume.

Roland-Garros is one of the few French events to reach a genuinely international public for fifteen days running. Offering a piece made in Paris there, rather than a stand in the brand’s colours, was the only way to be present for what we know how to do.