BO&MIE opens its first address in the South-West at Bordeaux Saint-Jean

On 4 June 2026, the house opens its first establishment in the South-West, at the heart of one of France’s main railway stations. The opening is carried out with SSP, the international specialist in food service for travel locations, and fourteen people are recruited for the launch.

A canelé on the menu

The menu takes up the signatures — praliné pain au chocolat, raspberry croissant, vanilla flan — and adds a local creation to them: a canelé worked with vanilla and dark rum.

The gesture isn’t decorative. Arriving in Bordeaux with a strictly Parisian menu would be a way of saying you take no interest in the place you are settling in. The canelé is the best thing the city makes; it had to be faced.

Travel retail, a channel in its own right

A station is not a street. Opening hours, speed of service and passenger flow are front-line constraints there, and they decide what can be made on site. Bordeaux confirms the rise of a channel opened two years earlier in Aix-en-Provence.

Hall 1 at Saint-Jean sees tens of thousands of people pass through each day, many of whom will only have a few minutes. It is the opposite of a neighbourhood shop, where people come back. Here, everything plays out once — which makes the product all the more decisive.